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Focusing on India's evolving economic landscape, the book offers a unique perspective by analyzing the needs of India from the global market rather than the typical viewpoint of what India can provide. It highlights the growth of India's middle class and consumer economy since 1991, emphasizing the importance of understanding local demands for successful business transactions. This resource is invaluable for corporate leaders in various fields and serves as crucial reading for students and educators in international business.
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Selling to India's Consumer Market, Douglas Bullis
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- 1997
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