Corporate Communication

Tactical Guidelines for Strategic Practice

Autori

• Michael B. Goodman

Parametri

• 160 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the evolving role of communication in global corporations, this book delves into the challenges posed by a dynamic economy and the digital revolution. It offers insights into integrating theory with practice, equipping business leaders and communication students with strategies to leverage communication as a strategic asset. Emphasizing problem-solving and analytical techniques, it serves as a resource for professionals tasked with managing organizational communications, highlighting the importance of understanding corporate communication as a key management function.

Lingua: Inglese

Pubblicato: 2012

(In brossura)