The Challenger Customer

Selling to the Hidden Influencer Who Can Multiply Your Results

Autori

• Brent Adamson
• Matthew Dixon
• Pat Spenner
• Nick Toman

Parametri

Pagine

288pagine

Tempo di lettura

11ore

• Commercio e vendita
• Economia e affari
• Gestione
• Leadership
• Saggistica

Maggiori informazioni sul libro

The latest research from the bestselling authors of The Challenger Sale uncovers a surprising insight: success in sales hinges not only on adopting the Challenger selling approach but also on the specific individuals you choose to challenge. This revelation emphasizes the importance of strategic targeting in the sales process, suggesting that the effectiveness of a Challenger seller is significantly influenced by their understanding of the relationships and dynamics within their market.

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Lingua: Inglese

Pubblicato: 2015

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