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Multinationals and Cross-Cultural Management

The Transfer of Knowledge within Multinational Corporations

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  • 170pagine
  • 6 ore di lettura

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Focusing on cross-cultural management within multinational enterprises, the book highlights how cultural differences affect knowledge transfer between corporate units. It emphasizes the importance of enhancing the capabilities and beliefs of individual employees over merely upgrading technology to improve international business practices.

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Multinationals and Cross-Cultural Management, Parissa Haghirian

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Pubblicato
2010
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