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Focusing on the strategy of global businesses within the international service sector, this textbook offers original case studies from diverse fields like healthcare and e-commerce, featuring companies such as Facebook and Google. It provides practical insights into successful global business strategies. Authored by a leading expert, the text serves as a valuable resource for scholars and students interested in understanding the strategic dynamics of the service industries.
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Global Strategy in the Service Industries, Mario Glowik
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- 2017
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