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Focusing on the transformative power of research, this guidebook offers strategies to enhance both academic inquiry and practical application. It emphasizes the dual goal of achieving significant theoretical advancements while also developing validated solutions that can be shared for broader impact. By energizing the campus environment, readers will learn how to effectively shape their research endeavors, ultimately aiming for a "Twin Win" that benefits both the scholarly community and society at large.
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Twin-Win Research, Ben Shneiderman
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- 2018
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