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A Tale of Two Cultures

Qualitative and Quantitative Research in the Social Sciences

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Qualitative research is often undervalued compared to quantitative methods, yet this book emphasizes its unique strengths and analytical techniques. By contrasting both approaches in detail, it challenges traditional perceptions and advocates for a deeper appreciation of qualitative research's distinct contributions to understanding and interpretation. The author presents a compelling argument for recognizing the value of qualitative methods, aiming to elevate their status in the academic discourse.

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A Tale of Two Cultures, Gary Goertz, James Mahoney

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2012
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