The Emerging High-Tech Consumer

A Market Profile and Marketing Strategy Implications

Autori

• neuveden

Parametri

• 178 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

The book explores the evolving profile of high-tech consumers and their future needs and preferences. Allan Reddy and his team analyze current research to inform effective marketing strategies tailored to this demographic. By employing a multi-specialist perspective, they provide a comprehensive understanding of the subject, making it essential reading for professional marketers, academics, and strategists in the high-tech industry. It serves as a valuable resource for those looking to navigate the complexities of consumer behavior in a rapidly changing market.

Lingua: Inglese

Pubblicato: 1997

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