Detective Marketing: Creative Common Sense in Business

Autori

• Stefan Engeseth

Parametri

Pagine

180pagine

Tempo di lettura

7ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of creativity and common sense in marketing, the book offers a fresh perspective through engaging hypothetical cases infused with humor. Written for professionals in various fields, it emphasizes the importance of a creative mindset in driving business success. The author draws from extensive practical experience, aiming to inspire readers to think differently and embrace simplicity and clarity in their marketing strategies. This energetic approach encourages growth and innovation across all professions.

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Lingua: Inglese

Pubblicato: 2003

(In brossura)