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Focusing on a practical approach to corporate planning, the book simplifies complex methods by eliminating jargon and mathematics. It serves as a valuable resource for management students and senior executives alike, providing accessible insights into effective planning processes. Originally published in 1980, it aims to equip leaders in both corporate and non-profit sectors with straightforward strategies that can be readily implemented.
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Practical Corporate Planning, John Argenti
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- Pubblicato
- 2018
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