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Focusing on both qualitative and quantitative methods, this guide provides a clear introduction to media and communication research. The Fifth Edition features a new chapter on discourse analysis and enhanced discussions on social media ethics, including Facebook experiments. It also offers updated insights into the research process, search strategies, and article analysis. Designed for graduate and undergraduate students, the book combines practical examples and exercises to facilitate understanding and mastery of research techniques in the field.
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Media and Communication Research Methods, Berger
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- Pubblicato
- 2019
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