Values-based Service for Sustainable Business

Lessons from IKEA

Autori

• Bo Enquist
• Bo Edvardsson

Parametri

• 144 pagine
• 6 ore di lettura

• Economia e affari
• Marketing e PR
• Scienze sociali

Maggiori informazioni sul libro

Focusing on the often-overlooked role of values in service companies, this book examines IKEA as a case study for implementing values-based service strategies. It explores how these values contribute to sustainable business practices, providing insights into effective management and development within large organizations. Through this analysis, it addresses a gap in existing literature, offering a fresh perspective on the integration of core values in service-oriented businesses.

Lingua: Inglese

Pubblicato: 2008

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