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The book explores the concept of shared value as a strategic approach for businesses, particularly small and medium enterprises, to address environmental and macro-economic challenges. By focusing on creating value beyond profits, it highlights the potential for sustainable competitive advantage. Julia Schmitt utilizes current research on sustainability and innovation, along with an empirical study of the German fair trade and organic fashion industry, to reveal effective configurations for implementing shared value strategies that can enhance business success.
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Social Innovation for Business Success, Julia Schmitt
- Lingua
- Pubblicato
- 2014
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