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Americanization - The US strikes back?

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The paper explores the pervasive influence of American culture as a significant aspect of globalization, highlighting its presence in media, cuisine, and consumer products. It discusses how modern technology—such as satellites, the internet, airplanes, and container ships—facilitates the continuous spread of American cultural elements to Europe. This examination underscores the daily visibility and impact of American cultural integration in various facets of life.

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Americanization - The US strikes back?, Mirko Gropp

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2007
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