Customer Relationship Management

Autori

• Simon Knox
• Adrian Payne
• Lynette Ryals

Parametri

Pagine

320pagine

Tempo di lettura

12ore

• Economia e affari

Maggiori informazioni sul libro

The book introduces a strategic framework for effective Customer Relationship Management, centered on Professor Payne's five key processes. It outlines a systematic approach to managing CRM initiatives, ensuring they achieve maximum impact and efficiency. By focusing on these processes, readers can implement successful CRM policies that enhance customer interactions and drive business success.

Per saperne di più

Lingua: Inglese

Pubblicato: 2002

(Copertina rigida)