Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication

Autori

• Eva-Julia Anders-Hoepgen

Parametri

• 60 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Exploring the cultural significance of Coca-Cola, this research paper delves into its role as more than just a beverage; it represents an emblem of American identity. The paper examines the brand's impact on public relations, advertising, and marketing strategies, highlighting its evolution in the context of social media. With a focus on the interplay between consumer perception and brand image, it provides insights into how Coca-Cola has maintained its status as a global icon.

Lingua: Inglese

Pubblicato: 2013

(In brossura)