Health Services Marketing

A Practitioner's Guide

Autori

• Richard K. Thomas

Parametri

Pagine

164pagine

Tempo di lettura

6ore

• Salute & Medicina

Maggiori informazioni sul libro

Focusing on the intersection of clinical expertise and marketing, this guide provides healthcare professionals with practical strategies for developing effective marketing plans. It offers a step-by-step approach to executing successful campaigns, covering essential topics such as promotions and pricing. The book emphasizes hands-on methods and proven techniques, equipping readers with the tools needed to navigate the competitive healthcare marketing landscape effectively.

Per saperne di più

Lingua: Inglese

Pubblicato: 2007

(In brossura)