Powerful B2B Content

Using Brand Journalism to Create Compelling and Authentic Storytelling

Autori

• Gay Flashman

Parametri

• 288 pagine
• 11 ore di lettura

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Focusing on B2B marketing, this book emphasizes the importance of creating compelling and authentic content to engage audiences and build trust. It guides marketers and organizations in leveraging their own platforms and channels to effectively convert customers, highlighting strategies for meaningful communication that resonates with target audiences.

Lingua: Inglese

Pubblicato: 2020

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