PR!

A Social History of Spin

Autori

• Stuart Ewen

Parametri

• 500 pagine
• 18 ore di lettura

• Filosofia
• Saggistica
• Scienze politiche & Politica
• Scienze sociali
• Storia

Maggiori informazioni sul libro

Focusing on the evolution of public relations from World War I onwards, this book uncovers how major institutions like AT&T and Standard Oil have influenced American democracy and public perception. Drawing from previously unexplored sources, it examines the foundational ideas that shaped PR strategies over time, highlighting the art's role in shaping the "public mind." The narrative is complemented by 30 photographs that illustrate the historical context of this transformation.

Lingua: Inglese

Pubblicato: 1998

(In brossura)