Million Dollar Mailings

Autori

• Denison Hatch

Parametri

Pagine

532pagine

Tempo di lettura

19ore

• Economia e affari

Maggiori informazioni sul libro

The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.

Per saperne di più

Lingua: Inglese

Pubblicato: 1997

(Copertina rigida)