Il libro è attualmente esaurito
Maggiori informazioni sul libro
The book advocates for a transformative approach to marketing, shifting from traditional methods of broadcasting messages to fostering genuine customer engagement. It emphasizes the importance of attracting customers by delivering value and creating a 'sticky' experience that encourages loyalty and connection. This new model focuses on building relationships rather than simply promoting products, making it essential reading for marketers seeking to adapt to modern consumer expectations.
Acquisto del libro
Stickier Marketing, Grant Leboff
- Lingua
- Pubblicato
- 2015
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.