Google's main brands in a GE Matrix

International Marketing Strategy: Google's major brands in a portfolio analysis

Autori

• Max Adler

Parametri

• Economia e affari

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The paper explores Google's remarkable rise since its 1998 founding by Larry Page and Sergei Brin, highlighting its ascent to the 39th position in the FT Global 500 and its status as the most valuable brand globally, valued at 66 billion US dollars. It examines the company's impact on daily life in industrial nations and its dominance in the search engine market, effectively displacing competitors like AltaVista. The analysis is situated within the context of international marketing strategies, reflecting on Google's influence in both offline and online marketing domains.

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Lingua: Inglese

Pubblicato: 2010

(In brossura)