The Power of Nice

How to Conquer the Business World with Kindness

Autori

• Linda Kaplan Thaler
• Robin Koval

Parametri

Pagine

144pagine

Tempo di lettura

6ore

• Commercio e vendita
• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica

Maggiori informazioni sul libro

The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.

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Lingua: Inglese

Pubblicato: 2006

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