The Data Mirage

Why Companies Fail to Actually Use Their Data

Autori

• Ruben Ugarte

Parametri

• 166 pagine
• 6 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the challenges companies face in effectively utilizing data, this book offers insights for executives aiming to enhance decision-making and drive growth. It emphasizes the critical role of data in understanding users and gaining a competitive edge, while also addressing common pitfalls that lead to underutilization. By exploring these issues, it guides leaders toward unlocking the full potential of their data resources for improved business outcomes.

Lingua: Inglese

Pubblicato: 2021

(In brossura)