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Key eBusiness issues are explored from both managerial and technical perspectives, covering topics such as marketing, human resource management, ethics, operations management, law, and the eBusiness environment. The book also addresses web design and computing fundamentals, with each chapter authored by a specialist in the respective field, providing a comprehensive understanding of the multifaceted nature of eBusiness.
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e-Business Fundamentals, Bethany Campbell, Peter Eckersley, Paul Jackson
- Lingua
- Pubblicato
- 2003
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- (Copertina rigida)
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