Marketing W/Student CD-ROM and Powerweb

Autori

• Michael J. Etzel
• Bruce J. Walker
• William J. Stanton

Parametri

• 736 pagine
• 26 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.

Lingua: Inglese

Pubblicato: 2003

(In brossura)