Annual Editions: Marketing 03/04

Autori

• John E. Richardson

Parametri

• Economia e affari

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Focusing on marketing theory and its practical applications, this Annual Editions reader features a diverse collection of articles that illustrate how various firms implement marketing principles in their operations and strategic planning. It provides insights into the interpretation of marketing concepts across different industries, enhancing understanding of their relevance in real-world business contexts. Additionally, the book is supported by an online resource for students.

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Lingua: Inglese

Pubblicato: 2002

(In brossura)