Managing the President's Message

The White House Communications Operation

Autori

• Martha Joynt Kumar

Parametri

• 398 pagine
• 14 ore di lettura

• Giornalismo e Pubblicistica
• Politica
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

Focusing on the inner workings of presidential communications, this book offers rare insights into the strategies of the last four administrations, particularly those of George W. Bush and Bill Clinton. Through first-hand reporting and interviews with key officials like Karl Rove and Dan Bartlett, the author, Martha Joynt Kumar, reveals the complexities of governing and campaigning. This unique perspective sheds light on the evolving role of media and communications in politics, providing a comprehensive analysis of the political landscape during these administrations.

Lingua: Inglese

Pubblicato: 2010

(In brossura)