Il libro è attualmente esaurito
Maggiori informazioni sul libro
Focusing on the intersection of tourism and urban development, this book analyzes how cities leverage tourism to enhance their economic standing and public image. It offers a comprehensive examination of historical context, measurement techniques, and operational strategies, while integrating both theoretical frameworks and practical applications. Through original case studies, it highlights common challenges and opportunities in city marketing, providing insights into effective leadership in the tourism sector.
Acquisto del libro
Inside City Tourism, John Heeley
- Lingua
- Pubblicato
- 2011
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.