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The thesis investigates the effectiveness of the Shared Value approach in enhancing corporate sustainability compared to the traditional Corporate Social Responsibility (CSR) framework. It begins by analyzing the Anglo-American concept of Corporate Citizenship, detailing its components and providing real-world company examples. Through this examination, the author aims to determine whether adopting Shared Value can lead to significant improvements in a company's sustainability practices.
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Which improvements arise with the adaption of Creating Shared Value into the core strategy compared to the use of Corporate Social Responsibility, Andreas Graf
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- 2017
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