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Buzzmarketing

Get People to Talk about Your Stuff

Autori

Mark Hughes

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Pagine: 256pagine
Tempo di lettura: 9ore

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Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.

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Buzzmarketing, Mark Hughes

Lingua
Pubblicato: 2008
product-detail.submit-box.info.binding: (In brossura)

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Titolo: Buzzmarketing
Sottotitolo: Get People to Talk about Your Stuff
Lingua: Inglese
Autori: Mark Hughes
Editore: Penguin Random House LLC
Pubblicato: 2008
Formato: In brossura
Pagine: 256
ISBN13: 9781591842132
Tag: Saggistica, Economia e affari, Motivazione e auto-aiuto, Commercio e vendita
Valutazione: 3,7 su 5
Descrizione: Focusing on the art of buzz marketing, the book reveals how Mark Hughes transformed his company into a media sensation through innovative publicity strategies, including the controversial renaming of Halfway, Oregon to Half.com. Highlighting real-life examples, Hughes outlines six key secrets to successful word-of-mouth campaigns, providing practical advice for creating impactful marketing strategies. This guide serves as an essential resource for anyone looking to harness the power of publicity in their business endeavors.