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The book explores the transformative concept of the transnational corporation and how globalization has reshaped competitive dynamics. Authors Bartlett and Ghoshal emphasize that success in international markets hinges not just on strategy but also on effective organization and management. Praised for its insightful analysis, it offers valuable lessons applicable to various industries, challenging traditional notions of global market success. Esteemed figures in business education endorse it as a significant contribution to understanding global corporate management.
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Managing Across Borders: The Transnational Solution, Christopher A. Bartlett, Sumantra Ghoshal
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- Pubblicato
- 2002
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