McDonalds Russia: Managing a Crisis

Case Study

Autori

• David Molch

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on international management, this thesis presents a case study analysis aimed at helping students navigate cultural challenges and formulate integrative marketing strategies. It evaluates a business plan for McDonald's in Russia amid the financial crisis, based on a study by Youngme Moon and Kerry Herman from Harvard Business School. The work assesses potential solutions and offers insights into the company's operational adaptations during a critical period.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)