Challenges in Innovation Management

Autori

• Anuj Kumar

Parametri

• Economia e affari

Maggiori informazioni sul libro

Focusing on the innovation process, this paper discusses how organizations develop and implement new ideas by engaging people over time. It emphasizes the importance of pursuing an innovation strategy to gain a competitive advantage, which requires interaction with both external and internal environments. This interaction helps organizations align their resources with market demands while undergoing a renewal process. The management of innovation is highlighted as a critical aspect of organizational strategy, presenting various challenges that must be addressed for successful innovation.

Lingua: Inglese

Pubblicato: 2012

(In brossura)