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Focusing on the essential role of communication in leadership, this book profiles prominent executives who effectively manage their organizations' vision and reputation. It emphasizes the necessity for leaders to actively shape their narratives in the digital age, as neglecting this can lead to negative perceptions. Insights from industry leaders like Mark Cuban and Ted Leonsis highlight the importance of authentic engagement with audiences. The book provides practical strategies for enhancing brand recognition and delivering impactful messages in a rapidly evolving media landscape.
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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World, David Henderson
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- 2009
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