The Influentials

One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Autori

• Edward B. Keller

Parametri

• 368 pagine
• 13 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica
• Scienze sociali
• Sociologia

Maggiori informazioni sul libro

The book explores the significant impact of a small group of Americans who shape the opinions and behaviors of the majority, influencing choices in shopping, purchasing, and even voting. It delves into the characteristics of these "Influentials," their motivations, and the ways they can be swayed, providing insights into social dynamics and consumer behavior.

Lingua: Inglese

Pubblicato: 2015

(In brossura)