Causes and Campaigns

Autori

• Jenny Vaughan

Parametri

• Marketing e PR

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Focusing on the media's role, this book explores its treatment of various social campaigns, including responses to natural disasters, AIDS, and global warming. It highlights how media coverage can influence public perception and action regarding these causes. The text is enhanced with a table of contents, glossary, index, and case studies, along with recommendations for further reading through books and websites, making it a comprehensive resource for understanding the intersection of media and social issues.

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Lingua: Inglese

Pubblicato: 2010

(Copertina rigida)