Sneaker Wars

The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Autori

• Barbara Smit

Parametri

Pagine

400pagine

Tempo di lettura

14ore

• Biografie e pensieri
• Economia e affari
• Saggistica
• Sport
• Storia

Maggiori informazioni sul libro

The narrative explores the intense rivalry between two brothers who founded Adidas and Puma, highlighting how their competition transformed the sports industry. It delves into their contrasting personalities and business philosophies, revealing how personal conflicts influenced their companies' trajectories and innovations. The book provides insights into the broader implications of their feud on sports marketing and branding, making it a compelling read for those interested in entrepreneurship and the evolution of sports business.

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Lingua: Inglese

Pubblicato: 2009

(In brossura)