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The book addresses the critical issue of lost trades, emphasizing their impact on business success. It poses essential questions that help businesses recognize and manage customer loss effectively. The author argues that understanding lost trades is vital for truly knowing one's market, as it reveals hidden opportunities and areas for improvement. By focusing on measurable metrics, the book offers insights for businesses to enhance customer retention and drive growth.
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The Lost-Trade System, Jesper Thorlund
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- 2008
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