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Focusing on practical business strategies, this guide offers invaluable insights for 18th-century tradesmen and shopkeepers in London. It discusses essential topics like customer service, advertising, pricing, and financial management. The book also delves into the social and economic landscape of the time, highlighting the customs of trade guilds and providing advice on setting up a successful business. As a historical document, it sheds light on the challenges and opportunities faced by small business owners in a rapidly evolving urban environment.
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The London Tradesman (1747), R. Campbell
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- Pubblicato
- 2009
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