Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Autori

• Susanne Royer

Parametri

• 256 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on Business to Customer dynamics, this book explores how companies with similar characteristics can achieve competitive advantages in the online marketplace. It offers a fresh perspective on strategic management theory, providing insights into effective strategies and practices for businesses navigating the digital landscape.

Lingua: Inglese

Pubblicato: 2012

(In brossura)