Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

Autori

• Ravi Kumar

Parametri

• Economia e affari

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Focusing on consumer behavior, this seminar paper explores the relationship between how consumers make decisions and the marketing strategies that can be effectively implemented. It provides a comprehensive overview of the factors influencing consumer behavior and discusses the implications for both offline and online marketing. The insights aim to enhance understanding of consumer dynamics and guide the development of targeted marketing approaches.

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Lingua: Inglese

Pubblicato: 2016

(In brossura)