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Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.
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The Anti-Marketing Manifesto, Michelle Lopez Boggs
- Lingua
- Pubblicato
- 2020
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- (Copertina rigida)
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- Titolo
- The Anti-Marketing Manifesto
- Sottotitolo
- How to Sell Without Being a Sellout
- Lingua
- Inglese
- Autori
- Michelle Lopez Boggs
- Editore
- FriesenPress
- Pubblicato
- 2020
- Formato
- Copertina rigida
- Pagine
- 234
- ISBN13
- 9781525580437
- Serie
- Descrizione
- Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.