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Make every day a WOW day for your customers, staff, and bottom line! This manifesto reveals how Zappos transformed consumer-centric experiences and company culture. Joseph Michelli offers insights into achieving the Zappos magic. If you seek inspiration for creating a likable, trustworthy organization, this guide is invaluable. It provides a roadmap to success, drawing from one of the most innovative companies of our time. Don’t just read it—apply it. Michelli outlines five principles that can supercharge your business efforts and lead you to legendary success. Many business owners admire Zappos from afar, but Michelli breaks down their story into actionable steps. Zappos represents a new standard in customer service, a remarkable online shopping experience, and a transformative success story. Michelli, known for his bestselling works, explains how Zappos achieves its remarkable results without extensive advertising. He details five key elements: Serve a Perfect Fit—establish core values; Make it Effortlessly Swift—ensure ease in customer experience; Step into the Personal—authentically connect with customers; S T R E T C H—foster growth in people and products; Play to Win—work hard while having fun. By enhancing customer experience, boosting employee engagement, and cultivating an energetic culture, success is inevitable. With this guide, you can harness Zappos’ strategy for your own business success.
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The Zappos Experience, Joseph A. Michelli
- Lingua
- Pubblicato
- 2012
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- (Copertina rigida)
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