Green Marketing: Opportunity for Innovation

Autori

• Jacquelyn A. Ottman

Parametri

Pagine

270pagine

Tempo di lettura

10ore

• Economia e affari

Maggiori informazioni sul libro

Hailed as “definitive text on the subject” by the American Marketing Association, this groundbreaking book written by the pioneer in green marketing will tell you what you need to know to develop and market products to the growing legions of environmentally conscious consumers.

Per saperne di più

Lingua: Inglese

Pubblicato: 2004

(In brossura)