Esaurito
Parametri
- 256pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
Acquisto del libro
Event Marketing, Leonard H. Hoyle
- Lingua
- Pubblicato
- 2002
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Event Marketing
- Lingua
- Inglese
- Autori
- Leonard H. Hoyle
- Editore
- Wiley
- Pubblicato
- 2002
- Formato
- Copertina rigida
- Pagine
- 256
- ISBN10
- 047140179X
- ISBN13
- 9780471401797
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.