The Back of the Napkin

Autori

• Dan Roam

Parametri

Pagine

282pagine

Tempo di lettura

10ore

• Commercio e vendita
• Economia e affari
• Manuali e guide
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.

Per saperne di più

Lingua: Inglese

Pubblicato: 2009

(Copertina rigida)

Condizioni del libro: In ottime condizioni

Prezzo: 3,99 €