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In this seminal article, innovation experts Clayton Christensen, Stephen P. Kaufman, and Willy C. Shih explore the key reasons why companies struggle to innovate. The authors uncover common mistakes companies make--from focusing on the wrong customers to choosing the wrong products to develop--that can derail innovation efforts, and offer a better way forward for management teams who want to avoid these obstacles and get innovation right.
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Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things, Clayton M. Christensen, Stephen P. Kaufman, Willy C. Shih
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- Pubblicato
- 2010
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