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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
Acquisto del libro
The Adaptive Decision Maker, John W. Payne, James R. Bettman, Eric J. Johnson
- Lingua
- Pubblicato
- 1993
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- (In brossura)
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- Titolo
- The Adaptive Decision Maker
- Lingua
- Inglese
- Editore
- Cambridge University Press
- Pubblicato
- 1993
- Formato
- In brossura
- ISBN10
- 0521425263
- ISBN13
- 9780521425261
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.