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The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyze how the model can lead to improved decisions and opportunities for further research.
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The Adaptive Decision Maker, John W. Payne, James R. Bettman, Eric J. Johnson
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- 1993
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