Identify

Autori

• Charlotte Rivers

Parametri

• 160 pagine
• 6 ore di lettura

• Arte / Cultura
• Design

Maggiori informazioni sul libro

Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

Lingua: Inglese

Pubblicato: 2003

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